Building brands in a customer driven world
upside-down
Are you ready to change point of view?
Video snacks
Discover the key drivers of the upside-down world
Influence dominated by people
We are living in a world of irrelevance where brands have since long lost their influencing leadership.
Micro community the new king
People’s influencing power is further enhanced by micro communities raising importance.
Story-doing vs. storytelling
Brands have to stop just talking and start walking their own talk to stay relevant.
Bottom-up brand building
In a world where people drive influence, marketers create customers while customers build and nourish their brands.
Imagine.
Before doing whatever you are doing, imagine what is missing there
Feel unsure.
Get out of your comfort zone
Do mistakes.
Nothing remarkable is born without building from mistakes
Don’t stop.
Go on trying relentlessly
Consulting portfolio
Different needs, different consulting focus
PURPOSE
Helping (re) define companies purpose and scope of value
VALUE
Helping create collective value that drives brand adoption and loyalty
CONTAGIOUS
Helping create stories people want to talk about with other people
CHANGE
Helping change customers and employees behavior
Creating value that matters since 40 years.
Strategist and brand value builder.
I help businesses create customers through innovation and marketing, helping brands design remarkable customer experiences that add value to their business.
I have matured over 40 years of in-depth experience working in Marketing, Advertising, Media, Digital.
“
We have to imagine what is not there. But in order to do this we first have to change mindset
”
— Mark Adams Bell
Contact me.
If you need help in trying to stay relevant in an ever changing world and are willing to adopt a different point of view just write me. Cheers!